Preparing for a trade show is a huge task and requires detailed planning, consistent efforts, and decent investment. To garner good response and high ROI, it is important to invest in pre-show marketing and reach out to your customers before the trade show. Pre-show marketing activities are crucial because it ensures attraction efficiency and decent traffic to your booth. Adopting a personalized approach, you can reach your customers and inform them about your featured products, giveaways, and special offers at trade shows. It improves your customers’ interest, which is also valuable if you want to elevate your conversion rate. It also makes your customers feel valued and improves their overall satisfaction.
To maximize the impact of your exhibition on your customers, partner with reliable trade show booth builders. Let us find out notable reasons why you should contact your customers before the trade show.
Advantages of Contacting Your Customers Before Trade Show
You will meet multifarious visitors at trade shows. Some may be seeing your brand for the first and some may be your existing customers. As an exhibitor, you must not forget your existing customers in an attempt to lure new ones. As the studies have shown, it is far easier and more cost-effective to convince existing customers than to make new ones. Essentially, below are the reasons why you should reach out to your customers prior to the trade show-
- Since your customers already know about your services and product value, they are more likely to visit your booth.
- Even if your customers don’t buy anything from you at trade shows, their presence and interest can work as social proof for your onlooking leads.
- Sending them personalized emails will make them feel more connected to you and improve their brand loyalty.
- Once your customers come to visit your booth, you can interact with them face-to-face and get feedback on your current services.
- Your customers might want to explore other booths at the venue. Reaching out to them before the event ensures that your customers don’t forget about you.
- You can showcase new products and services to encourage them to do more business with you.
- By inviting your current customers, you can make them more invested in your brand through product demonstrations, presentations, and AR-VR experiences.
- Giving your customers personalized offers, discounts, and giveaways will also help you spread word of mouth at the venue.
Now, let us explore top tips to follow while reaching out to your customers before the event.
Practical Tips You Can Follow to Reach Out to Your Customers Before Trade Show
In pre-show marketing, you can reach out to a wide audience and intrigue them about your trade show participation. This also includes your current customers if they are visiting. However, since they already do business with you, you have to make your marketing efforts more personalized while reaching out to them. Explore the points mentioned below to know how you can do that-
- Send Personalized Newsletters– One of the effective ways you can connect with your customers is by sending them personalized newsletters. In the newsletter, you can include all details about your participation including special events, discounts, offers, featured products, live demonstrations, etc. You can also include pictures of your booth and a custom trade show display to show your customers about your preparation for the event. You must convince your customers with a catchy subject line to compel them to open your email.
- Send an Email Before the Event– A few days before the event, you can remind your customers about the event by sending a personalized email. You can include details such as venue address, timings, and location of your exhibition. Keep the email concise and include brief details about your daily agenda at trade shows. If you have improved your offers and discounts, you can convey that as well to boost their excitement. Address your customers by their name and use proper signoff with the sales representative’s name and company details. It is important to make the emails personalized and authentic.
- Call Your Customers Before the Event– Since you have the contact details of your customers, you can also call them before the event. Ensure that the call goes from the same relationship manager your customers might have talked to before. If the call goes to their answering machine and you hear no response, be sure to call them back. However, it is important to not overwhelm your customers with multiple calls. Allow their interest to grow naturally with your offers and special events.
Conclusion
To improve overall traffic at exhibition shows, it is important for the exhibitor to reach out to customers through email or call. The presence of your customers not only works as social proof for new leads but also ensures that they remain invested in your brand. You need an engaging platform to attract your leads and visitors alike. Get suitable services for trade show display rental in Orlando and establish a profound presence at exhibition events. The blog explores the basics of reaching out to your customers before the trade show.
